Chew On This Tuesdays are FREE Lunch N Learns. All other paid workshops have Early Bird pricing, so be sure to reserve your seat as soon as possible!

Tired of eating alone? Join us for our monthly workshop over the lunch hour (and a half) and eat your grub with other local business peeps! Our objective is to have you leave with more knowledge that you came with.

BYOL and always FREE!

November Topic: Preparing for 2019





December Topic: Client Personas



Email Marketing is not dead. Now, more than ever, is the time to make sure you are optimizing your email strategy. This is one place where you own the data. Join us for our Email Marketing workshop with jam packed information on items such as:

  • Use of Data/Permission
  • Goals
  • Content
  • Grouping/segmentation
  • Automation
  • Analysis
  • And More!

Requirements:

Bring your laptop as we will have breakout sessions for you to work on an email campaign. USB flash drives are provided with workshop material, therefore laptops must be able to read these drives.

Beverages and snacks will be provided.

The key to digital marketing is creating original content. The best way to do this is through writing blogs for your website. We will show you the technical steps you should take to create great content and get it the exposure you need to increase traffic to your site (and additions to your sales funnel). We will cover:

  • Keyword research
  • Optimizing for search engines
  • Creating images
  • Editorial Calendars
  • Third Party Tools
  • And much more!

You will leave this workshop with a mapped out plan to tackle your blogging project. Laptops are required to do some work in the workshop. You must have a Google AdWords Account already set up (we will not be spending anything on it, just using some free features). You should also read our article on Keyword Research to familiarize yourself with items we will be working on. USB flash drives are provided with workshop material, therefore laptops must be able to read these drives.

Beverages and snacks will be provided.

We know that solopreneurs and small business owners do not have the marketing budgets that larger companies have. Chill Digital Marketing has created a series of workshops to help YOU create your own Facebook Ads that get results. Join us for a 3 hour workshop where we share with you all the tools you need to launch a successful Facebook Ad Campaign.

We have created a unique structure in our workshops that opens with instructional components, then transitions to you actually doing the work during the workshop for an ad you will run on Facebook for your business before you leave.

This workshop was created for those individuals that have either never run a Facebook Ad or have very limited experience with running them. You will learn all the basics of creating a Facebook Ad. We will stay at the beginner level for this course, covering the following ads items:

  • Facebook Pixel
  • What the different types of Facebook Ad goals are
  • Choosing your audience
  • Creating your image
  • Ad spend
  • And much more!

Requirements:
Must have a personal Facebook account and a Facebook Business Page already set up (ad spends are run through a personal account, but ads themselves are run on Business Pages). You must also have a laptop to create your ad with. USB flash drives are provided with workshop material, therefore laptops must be able to read these drives. We do not supply computers.

Beverages and snacks will be provided.

This workshop picks up where our Facebook Ads 101 left off. We will dive deeper into your target audiences, discuss how to create split test ads, how to read and understand the analytics from the ad, and look at the integration between your ads and Google Analytics.

Requirements:
Must have a personal Facebook account and a Facebook Business Page already set up (ad spends are run through a personal account, but ads themselves are run on Business Pages). You must also have a laptop to create your ad with. We do not supply computers. USB flash drives are provided with workshop material, therefore laptops must be able to read these drives. You must have a good understanding of the basics of Facebook Ads (or completed our Facebook Ads 101 workshop).

Beverages and snacks will be provided.

Instagram is a great platform to reach the 18-35 demographic. Younger adults love the visualization of the platform. It allows them to share their lives quickly. How does this translate for businesses? Well, if your target demographic falls in this age group, you definitely want to be on Instagram. We can show you how to use this platform and take advantage of all it has to offer. And you don't need to be a photographer to make it work for you! We will mainly be looking at Instagram Business accounts (vs. personal accounts). We will cover:

  • Business vs. Personal Accounts
  • Business Page Insights
  • The new open API (which allows for scheduling)
  • Instagram Ads
  • Instagram Tools
  • And MORE!

Laptops and smartphones are required as we will be having breakout sessions where you can work on creating Instagram posts using the tools we cover (tablets/iPads may work as well, just note some functionality with the tools may not be available). USB flash drives are provided with workshop material, therefore laptops must be able to read these drives.

Beverages and snacks will be provided.

When was the last time you updated your LinkedIn Profile? Do you even have one? Join us as we go through all the latest features you should be aware of for your personal LinkedIn Profile. We will be going over all the features available with the free version. This workshop has sections where you will actually be working on your LinkedIn Profile. We will cover:

  • Optimizing your profile
  • Features of the proflie
  • Tactics for using LinkedIn
  • Tools for LinkedIn
  • And more!

Laptops required. Each attendee will receive a USB flash drive with workshop materials, be sure laptop can read this.

Beverages and snacks will be provided.

Not sure how you can apply the visual aspects of Pinterest to your business? Join us for this 2hr workshop where we start at the basics of designing your account in a way that works for you, then flowing into the strategies to use to drive more people to your website.

We will cover topics like:

  • Perfecting Your Page
  • Determining Types of Boards
  • Uses for R&D
  • Content Creation
  • Strategies for Pinning
  • And More!

Laptops are required as we will be having breakout sessions where you will work on your Pinterest account using the tools we cover. USB flash drives are provided with workshop material, therefore laptops must be able to read these drives.

Beverages and snacks will be provided.

If you aren't ready for putting your face in front of a camera for an onging video strategy, then Podcasting may be a great next step for you! Podcasting is a great way to share valuable content that is not the written word. There are many low-cost ways to get started, and it is a great medium to spread your message. We will cover:

  • Equipment needed
  • Process flows
  • Topic Ideas
  • Tools
  • Editorial Calendars
  • And much more!

You will leave this workshop with a mapped out plan to tackle your podcasting project. Laptops required. USB flash drives are provided with workshop material, therefore laptops must be able to read these drives.

Beverages and snacks will be provided.

 

Twitter isn’t just for breaking news. Small business owners can gain traction for their business as well on this platform. There is definitely more to Twitter than simply tweeting. In this 2 hour workshop, we will cover things like:

  • What to Post
  • Videos
  • Customer Service
  • Ads
  • Lists
  • Twitter Chats
  • Hashtags
  • Tools
  • And More!

Laptops are required as we will be having breakout sessions where you will work on your Twitter account following the topics we cover. USB flash drives are provided with workshop material, therefore laptops must be able to read these drives.

Beverages and snacks will be provided.