The difference between Multichannel & Omnichannel Marketing
Knowing the difference between Multichannel Marketing and Omnichannel Marketing will help immensely in the planning process, as they are two very different ways or concepts of marketing.
Multichannel Marketing means that you are utilizing several different marketing avenues to get your messaging across. At the base, your company is the central component with tentacles reaching out to the various platforms you use for your messaging.
With Omnichannel Marketing, the client is the center of the messaging. Your marketing efforts meet them where they are at in the sales journey with your business. There is more personalization with this strategy.
4 Component of Omnichannel Marketing
- Marketing Channels – both online and offline
Building your Marketing Technology Stack
These are going to be your set of tools that you utilize for managing your omnichannel marketing. Instapages lists some common tools in their article What is Omnichannel Marketing based on research from Aberdeen. The following are the most common tools:
- Customer Relationship Management tool (CRM) – We use Dubsado* here at Chill.
- Video/web conferencing tool – We use Zoom here at Chill.
- Email Service Provider – We use Active Campaign* here at Chill.
- Marketing Automation Platform
- Print materials & Solutions – we use GotPrint for our printed material which we create in-house.
- Analytics & Data Visualization solutions – some social media maintenance tools have analytics built into them.
- Content Management System – We use WordPress for our website at Chill.
Of those, I think the 3 bare minimum tools you need to get started are a CRM, Email Service Provider and Content Management System. You can always add to your tools as your business grows and your omnichannel marketing becomes more sophisticated.
Check out how this all may look
In this episode I share a walk through of how this omnichannel marketing approach may work for a small business. Know how this flow could look may help you understand more how this process works.
Black Friday through Cyber Monday Special!
The doors are opening for a short time from Black Friday (11/29/19) through Cyber Monday (12/2/19) to join The Chill Business Society! We are having an AMAZING deal of $25/month or $275/year that you can lock in for the lifetime of your membership.
Each month we have a different “theme”. In November this year we worked on Planning for 2020 with a deep dive into our Editorial Calendar. In December we will be looking at Instagram. And in January, we are going to cover Creating Original Content.
Every Monday we release instructions for that week. The first Monday each month we introduce the theme of the month. The second Monday each month, we take a deeper dive into the theme. The third Monday launches our accountability week. Then the fourth Monday is our Q&A week where I answer any questions you have from that month’s content.
To get on the waitlist NOW…head on over to ChillDigitalMarketing.com/Membership and you will be notified as soon as the doors open. And that same link will direct you to the sales page to sign up while they are open. We hope to see you in the Chillest Society out there!
*These tool links are affiliate/referral links.
Until next time…