#23 | Nailing Down Your Lead Gens

Lead Gens

7 Characteristics of Lead Gens

Lead Gens are very important for every business. It is a way you can grow your audience (both online and offline). In this episode I start out by talking about OptinMonster’s 7 things that lead magnets should do:

  • Solves a problem
  • Promises one quick win
  • Super specific
  • Quick to digest
  • High value
  • Instantly accessible
  • Demonstrates your expertise

Some popular Lead Gens

While I only cover a few in this episode, OptinMonster’s article 69 Highly Effective Lead Magnet Ideas to Grow Your Email List covers many more possibilities! I talk about:

  • Checklists
  • Cheatsheets
  • Swipe Files
  • Toolkits
  • Calendars/Planners
  • Ultimate Guides
  • Reports
  • DIYs and How Tos
  • Email courses

Examples of Lead Magnets we use at Chill

In this episode we cover several different types of Lead Gens we’ve used here at Chill. In our first ever episode of this podcast, we did a book review for The 12 Week Year, and on the show notes page for that episode we have 2 different spreadsheets you can download if you provide your email address.

In our episode of Creating a Client Persona, we provide a worksheet/form for doing the work on identifying your client persona.

In Episode 7, we talk about Creating an Elevator Pitch, and you guessed it….we have a worksheet for that episode that you can download if you provide your email address.

I also talked about the one Lead Gen that we provide every single year. And that is our Editorial Calendar. Every year we update this calendar so that the current year’s major holidays are pre-filled in the file.

Finally, I share the episode we had on The Power of Testimonials that has a worksheet that accompanies it on how you can ask for and use testimonials for your business.

Offline Example

I also share an offline method we use here at Chill for growing our audience. And that is through our FREE monthly Lunch-N-Learns called: Chew On This Tuesday. We bring potential clients in with these free presentations, then they are more likely to register for one of our other in-person workshops.

If you are in the Denver/Boulder area, you can see what workshops we have available: Workshops/Events.

Until next time…


Leave a comment

Don Senia Murray

2 years ago

This is great advice, communicated in a clear and concise fashion!


2 years ago

Thanks Don! We appreciate the feedback 🙂

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