Tag Archives: social media


Making the Most of the Back to School Season

Making the Most of the Back to School Season

Can you believe that summer is half way over and it’s already time for Back to School!?¬†

This can be a stressful time of the year… for parents, students, and teachers alike. (That’s where you, as a salon/spa come in. It’s your job to be there for them.)

Don’t you think that a mother would like to spend some time with her daughter (or son if that is what he likes to do) at the spa before she/he goes into her/his sophomore year? And don’t you think that her child would enjoy a fresh hair cut for the new school year, or a facial that is tailored specifically to her/his changing teenage acne-prone skin?

OR… maybe mom wants to wait until the boys are back in school to spend her time alone at the spa. She would probably enjoy a nice, relaxing mani/pedi after her hard-worked summer. ūüėȬ†

Whatever the occasion, it is your job to be there for them.

They need you! 

There are so many reasons why Back to School is the PERFECT time of year for salons and day spas to run some great promotions that will appeal to a variety of audiences – moms, dads, students, and teachers. You should be taking advantage of this hectic time of year…¬†

What are you doing to make yourself valuable to those affected by the Back to School season??

We at Chill Digital Marketing are so excited to provide to you a

FREE Back to School Kit.

We have put a lot of time and energy into preparing an informative, comprehensive marketing plan so that you don’t have to!

(add your name and email in the bar above or in the pop up window to download your kit today!)

Your Back to School Kit includes:

  • a BUNCH of clever marketing and promotional ideas that you can employ at your salon/spa
  • a Retail Worksheet, which will help plan for costs and supplies, as well as determine expected profit, for your chosen promotion
  • a Campaign Spreadsheet that will prepare you and keep you on track with social media postings throughout the month(s)
  • several salon/spa-specific social images, in various sizes,¬†that we have created for you to use on your own social media accounts



Dianna & Mandy

An Interview with Industry Leader, Jill Leitz


An Interview with Industry Leader, Jill Leitz

We were lucky enough to sit down this month with industry icon, Jill Leitz. Jill is a Redken International Performing Artist, 3-Time NAHA Winner (2017 NAHA Finalist), educator, member of the Beauty Underground team, and salon owner at Salon Salon in Boulder, CO. She is nationally-published in top magazines. She has traveled the world to share her knowledge and to create hair masterpieces. She has been competing in hair shows for nearly 50 years, and she’s not stopping now! Jill LIVES for the big hair/fashion shows, and she knows how to perform!

So we wanted to know directly from her… How did she do it!?

Where did she get started, what did she do, and how has she managed to become who she is today?

Denver Fashion Weekend

Jill Leitz, on Fashion Shows:

Dianna Rands: When did you start working in the beauty industry (how old were you)?

Jill Leitz: I was 18 years old.

DR: Was it as a hairstylist? …or first as a salon receptionist or salon aid?

JL: I started off as a hairstylist.

DR: What was the first thing you remember wanting to be as a little girl? Was it hair-related?

JL: Yes, I’ve always been attracted to hair. I remember being little enough that I was on the shoulders of my grandfather with my feet hanging over his shoulders; I would take his comb out of his pocket and comb his hair. I was about 15 months old.

DR: How long did it take from starting in the industry to working your first fashion show?

JL: It took me about 2-3 years after I got my license. I remember going to one of my first big trips in NYC. I came back from there and immediately got involved in anything I could in Lansing, Michigan. I competed in competitions for cutting and design.

DR: When and what was that first show?

JL: 1968/9 in NYC, I jumped into any competitions I could in Chicago and Detroit.

DR: What was the scariest thing about that first show?

JL: Failing. What was really scary for me was wondering if I would have enough time to complete my look. At that point, I hadn’t developed that skill to be faster. So I definitely felt fear of not having enough time at my first show. I was never worried about not knowing how to do something; that has only crept in during the last 10 years or so. Even though I probably know all the techniques, it’s good to stay on the edge.

DR: What mistakes did you have at your first show?

JL: It wasn’t the first show, but at the first photo shoot I had, I didn‚Äôt bring enough of the right equipment. I really wanted to make a good impression, so it was pretty embarrassing. Lesson learned: It‚Äôs better to bring and not need than need and not bring. You have to know what a good “session showbag” looks like. The only way to master that is by doing them‚Ķ trial and error.

DR: What successes did you have?

NAHA 2002: Jill won “Long Hair” category, while Charlie Price took home “Stylist of the Year.”

JL:¬†As a competing hairstylist, my dedication has really paid off. I won the first competition I was ever in. Somehow, even with my “fear of the clock,” I always won these timed competitions. I usually took 1st or 2nd place. I still have all the trophies in my attic. Those competitions really laid the groundwork for my skills today. They laid the foundation for me.

DR: Who was your idol at the time of your first fashion show?

JL: A mentor, Linda Hankus. Vidal Sassoon (my sixth year doing hair) Рcoming in and just introducing hair cutting. And Trevor Sorbie Рmet him at my first big show in NYC. Learned about Vidal through Trevor, actually. It was all about cutting and not setting. That was when I had to learn how to cut with shears, as I was only cutting with a razor at the time. 

DR: Did you get to work with them?, or Have you since?

JL: I went from knowing and adoring Trevor in the 60’s, to the 80’s when I worked with him for 10 years. I went to LA to audition to be on his artistic team (that‚Äôs where I met Ruth Roche). Unfortunately, after ten years, he closed his business in the states, so that was when I went to audition for Redken.

DR: What was the biggest fashion show you ever worked on?

JL: Every Fashion Week in New York is big. We (as Beauty Underground artistic team) have developed such an awesome reputation there that we now get asked back by designers. It feels so great to get to come back each year to work it. Once in NYC, I did hair for Gisele B√ľndchen, and at LA Fashion Week, I did Kelly Osbourne.

Denver Fashion Weekend 2016

DR: Very cool! How did you land those gigs?

JL: I used to do NY Fashion Week with Redken, and now with Beauty Underground.

DR: How did you feel afterwards? Do you like working the HUGE shows?

JL: LOVE IT! I love everything I get from it. From the exposure to the designers to the other artists in the room (makeup artists, clothing stylists, etc.). Its a huge burst of inspiration you get by just being involved in it. It is very hard work but so worth it. 

DR: What advice would you give your younger self right before her first fashion show?

JL: Get as much information as you can that’s available Рknow everything you can about what looks you will be doing so you have all the support in your session bag. All the things that you need. If you aren’t the lead stylist, you most likely have to wait until you get there to know what the look is going to be. Still, have a sense of the tools you will need. Know what a general good, strong session bag is, and add/take from it for each event. 

DR:¬†What advice would you give a stylist that is about to attend their first fashion show?¬†What should they do to prepare in the weeks/months leading up? What to bring? What not to do or say while there… What to make sure they DO do while there…

The Beauty Underground had the honor of doing the hair for designer Katty Xiomara’s show at New York Fashion Week 2016, creating the exact same look across all the models.

JL: Again, know what a complete session bag looks like. Follow up ahead of time with any questions you have about pre-looks. Come to work, not to socialize. Know your place, and follow the plan. Do the job that you were asked to do by coming. Know why you are there, know who the lead is, and know what your part of the team is. Don’t try to be the lead if you aren’t the lead! No time for divas. You are part of a team. At Fashion Week, each model has to have the same look so it looks like the same person did every single model.

DR: Are there any shows that you still have on your bucket list?

JL: Some of my biggest aspirations are anything outside of the U.S. as far as fashion. I’m also still looking for chance to win NAHA Stylist of the Year! That‚Äôs not a fashion show, but a big dream of mine. I‚Äôm really hoping to achieve it before I die. It would be great to walk up there with a walker haha!

DR: In ONE word, how would you describe your relationship/feelings about working in the beauty industry?

JL: Magic.

DR: You are obviously an inspiration to others, both inside and outside of the salon. Where do you find your inspiration? From whom? From where? How? What do you do?

Jill often looks to her good friend, Ruth Roche, to stay motivated and inspired.

JL: I just love being around like-minded creative souls (like those in The Beauty Underground). A constant in my life is being around Ruth Roche as much as I can. I love working with Charlie Price and that opportunity is a true gift I’ve been given. Really, I find inspiration from anyone who has the same drive and love of the craft as I do.

DR: Do you have anything else you want to share pertaining to fashion shows and your experience with them?

JL: If you‚Äôre part of a team and you‚Äôve committed to do it, stay open and stay willing to be a part of ‚Äúa team.‚ÄĚ Also remember that fashion shows are a great opportunity to get inspiration and experience live and in-person. At fashion shows, you are in the ‚Äúright now‚ÄĚ of fashion. Take advantage of it!¬†

DR: Thank you so much for your time and insight, Jill! It’s been a pleasure.


Check Jill out on Instagram¬†or Facebook ūüôā



Dianna & Mandy

Weddings & Hairstylists in 2017

Weddings & Hairstylists in 2017

Weddings & Hairstylists in 2017











Weddings & Hairstylists in 2017

Every little girl dreams of her wedding day….

So many women spend their whole lives planning, picturing, and anticipating their wedding day. It’s one of the most important, most meaningful days in many men and women’s lives, and they want to be sure to get it right! These are memories that last a lifetime… for everyone who attends.

The hairstylist plays a crucial¬†role in a bride’s wedding day, not only for herself, but also for her bride’s maids. The bride wants to find¬†hairstyles that are flattering for her whole bridal party. It’s important to find a look that is trendy and attractive, but also timeless. No bride wants to look back on her wedding pictures in twenty years and cringe!

The Colorado wedding season.

In Colorado, most couples plan their weddings for the summer. 46% of couples plan their wedding for the months of June-August, while only 3% of couples have weddings in the winter. Fall and Spring are also popular in Colorado, with 38% of couples planning their weddings for the months of September-October, and 13% of couples choosing to wed between March-May. (theknot.com/content/colorado-wedding-planning-tips)

*Hairstylists,¬†TheKnot.com¬†is an INCREDIBLE resource looked to by newly engaged couples! (Boulder link: TheKnot.com Beauty Services in Boulder, CO.)¬† This website has everything¬†a bride needs when planning her wedding… even things she¬†didn’t think¬†to look for! We HIGHLY¬†recommend that you get yourself¬†or your¬†salon registered so brides can find you! ¬†** This site is great for not only hairstylists, but nail techs, makeup artists, photographers, florists, jewelers, bands, and more (plus, there is a free option)!

See what signing up will do for you: partnersignup.theknot.com

The dresses are the ultimate declaration of the bride’s¬†style and character.

Here’s what we’re seeing in 2017:

Metallic colors & flowing gowns

(source: theknot.com/content/2017-wedding-trends)
















(source: theknot.com/content/2017-wedding-trends)

(Source: borrowedandblue.com/napa/weddings/jenna-scott/)



(Source: bows-n-ties.com/mens-fashion-tips/wedding-color-inspiration-for-mauve/)













Pops of color

(source: theknot.com/content/2017-wedding-trends)

(Source: tulleandchantilly.com)












The hair, however, is the icing on the cake,

and the hair accessories are the toppers. They tie it all together, all the way down from the carefully chosen satin peep-toe pumps, to the simple yet elegant jewelry, and up to the crown of the beautiful bride.

Wedding Hairstyle Trends 2017: 

Crowns made of flowers

(Source: weddingforward.com/wedding-hairstyle-trends/)

(Source: weddingforward.com/wedding-hairstyle-trends/)

Charming up-do’s

(Source: weddingforward.com/wedding-hairstyle-trends/)

(Source: weddingforward.com/wedding-hairstyle-trends/)

Long, sexy, curly

(Source: weddingforward.com/wedding-hairstyle-trends/)

(Source: weddingforward.com/wedding-hairstyle-trends/)

Incredible, creative braids

(Source: weddingforward.com/wedding-hairstyle-trends/)

(Source: weddingforward.com/wedding-hairstyle-trends/)

Retro perfection

(Source: weddingforward.com/wedding-hairstyle-trends/)

(Source: weddingforward.com/wedding-hairstyle-trends/)

A more mystical approach…

(Source: weddingforward.com/wedding-hairstyle-trends/)

(Source: weddingforward.com/wedding-hairstyle-trends/)

As seen in New York’s Bridal Fashion Week…

“No makeup” makeup

(Source: theknot.com/content/wedding-beauty-trends)r

More incredible braids!

(Source: theknot.com/content/wedding-beauty-trends)

Strong brows

(Source: theknot.com/content/wedding-beauty-trends)

Innocent, pink lips

(Source: theknot.com/content/wedding-beauty-trends)

Pink eyeshadow, monochromatic makeup, and a glowing complexion

(Source: brides.com/story/wedding-beauty-trends-bridal-fashion-week)

Classic glamour with a modern twist Рred lipstick with orange undertones, and a thin cat-eye

(Source: brides.com/story/wedding-beauty-trends-bridal-fashion-week)

Boho-inspired, with a beautiful flower crown of course ūüėČ

(Source: brides.com/story/wedding-beauty-trends-bridal-fashion-week)

Pink eye makeup, subtle makeup, bright white eyes

(Source: brides.com/story/wedding-beauty-trends-bridal-fashion-week)













“Love doesn‚Äôt make the world go round.

Love is what makes the ride worthwhile.”

-Franklin P. Jones


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Using Instagram

Using Instagram

Using Instagram


It’s a fun, creative,¬†quickly-growing¬†social media platform, and it’s all about the ViSuAlS! With that being said, Instagram is the PERFECT¬†place to market your salon or day spa. People love¬†searching the internet and browsing images looking for¬†inspiration. It’s a great place to look to for¬†their next crazy hair color, short pixie cut, holiday nail design, or prom up-do.

People are on Instagram. Lots¬†of people (over 600 million monthly active users)! And they are searching… Are you there? Is your presence noticeable? How does your salon’s page rank compared to other salons’ pages?

Creating a stunning¬†Instagram page that appeals to users and makes them want¬†to “follow” you can be tricky.¬†You just have to know what you’re doing ūüėČ

It all seems so simple.

But there are some things you should know…

The app is a powerhouse.

Since its release in October 2010, Instagram has become one of the most popular photo sharing apps out there. It is now available in 25 languages and continues to grow and thrive compared to other social media apps.

Using Instagram

*(source: socialmediatoday.com)

The chart above shows the median monthly follower growth per brand (%) throughout 2016. The data clearly reveals that Instagram has been the leader in follower growth, month after month (compared to LinkedIn, Pinterest, Twitter, and Facebook).

Brand follower growth on Instagram, on average, increases 6-8% month-over-month. That is TWICE the monthly follower growth rate of LinkedIn and more than THREE times the monthly follower growth rate of Facebook, Twitter, and Pinterest (trackmaven.com).

In fact, Instagram’s active user base¬†has more than doubled since¬†2014! As of December 2016, Instagram reached more than 600 million monthly active users (theverge.com).

Instagram is growing, and it’s growing quickly. With that being said, it’s crucial that you know what you’re doing on Instagram in order to make your account (and business) stand out from the rest!

The basics of Instagram.

Using Instagram

First, download the app and sign up, preferably choosing a username that is exactly like your business name (so your followers can easily search for and find you). Set your profile picture and write a short bio. Your bio should briefly explain who/what your business is and what you can do for others.¬†As a small business owner, it is important to also include a link in your bio (for example, the link to your website, the link to your Facebook Page, or a link to information on a current promotion you are running). When links are included in individual posts, they aren’t “clickable”; therefore, you want to make sure there is an easily accessible, clickable link in your bio that¬†your fans can look to for more information about you and your business.

Find friends by connecting to¬†your contact list, your Facebook account, Twitter account, or by manually searching for them. Once you find and “follow” your friends, their posts will begin to show up on your “Home” page. Going forward, you are free to follow/unfollow whoever you’d like¬†even after your account has been set up.

Keeping it safe.

Instagram does have certain rules in place that they hope will help keep the platform safe for young audiences. For instance, Instagram does not allow you to post anything “violent or pornographic.” Also, no one under age 13 is allowed to use the app. To help enforce these policies, people browsing the app¬†have the power to “report a user” should they find their postings inappropriate.

To report a user, click the button at the top right hand corner of his/her profile and “report.”

Navigating Instagram.

With your Instagram account up and running, start playing around. The app is actually pretty easy to learn and get the hang of. (Keep in mind that you can access and browse Instagram from your computer, but you cannot add photos. The app must be used for posting.)Using Instagram

From your Home page, you are able to browse your Newsfeed (seeing posts only of those whom you follow, as well as any ads), record and post an IG Story for your followers to see (by clicking the “+” in the upper left-hand corner), or go to your Direct Messages (by tapping the delta symbol in the upper right-hand corner).

Click on the magnifying glass on the bottom banner to view the Search page. From here, you can search for keywords, users, or hashtags. (Note: Celebrity IG Stories will also be on the Search page, underneath the search bar.)

The heart icon on the bottom of the screen will take you to your account’s activity (notifications). Here, you can see who has liked and commented on your photos, as well as who has started following you.

Tapping the person-shaped icon on the bottom right-hand side will take you to¬†Your account. From your own page, you can Add friends from your Facebook or contacts list (tap the “+” in the top left-hand corner of your screen), view IG options or adjust your settings (click the gear icon on top right), or edit your profile (button to the right of your username).

You can always¬†click back to the “Home” icon (bottom left) to return to your newsfeed ūüôā


Hashtags are HUGE on Instagram, and they are a great way to play around and get familiar with Instagram if you are new to the platform. They are like keywords. Just start searching hashtags that interest you (e.g. #hairstylist, #hairsalon, #fashion, #beauty, etc.), and browse through all of the public photos that have been posted with that specific hashtag. It’s a great way to look around, get used to the app, and find some new, exciting accounts to follow!

Remember that for each picture you post on your account, you should add relevant hashtags that pertain to your business and that particular post. Choose hashtags that people are likely searching for so they can find you through them. Use both general and specific hashtags. General hashtags, like #hair, will have the potential to reach a LOT of people, but with the expansive search results, your photo might get buried in the mix. However, with a more specific hashtag, like #FrenchBraidSummerUpdo, the results will be fewer and your photo will be closer to the top of the results.

Using brands’ already-trending hashtags are another great way to get your name out there. For example, Redken uses hashtags like #redkenready and #redkenobsessed that anyone can use in their photos. Make sure to use these if you’re using redken products! Who knows… Redken might¬†even see your photos and ask to feature them on their own page (thus having the potential to drastically increase your following) ūüėČ

Also consider creating your own hashtag, unique to your company, that you use in all of your posts. Your unique hashtag is a way of getting creative and building your brand. It is also something that users can use in their own posts if they want to engage with you and your company.

Posting your artwork to Instagram.

To post to Instagram, tap¬†the “Camera” tab¬†(the “+” icon in the bottom center of the banner). Choose either an existing photo/video from your phone’s library, or take an original photo or video on the spot using¬†Instagram’s in-app camera.

After choosing your photo/video, click “next” (upper right) and select a filter for your post (if you desire). Tapping on¬†the same filter again will allow you to choose the intensity of that filter. Generally, you will want to adjust the filter to not be 100%. You can also further edit your photo by using the editing tools on the bottom right corner of the screen; here, you can adjust things such as: brightness, contrast, saturation, fade, vignette, etc.

Remember that if you do use filters and editing tools, it helps to use the same, or similar, techniques¬†with every post you make. It will help keep the theme and overall appearance of your page consistent and attractive. Also, don’t go overboard with filters and editing! You want to keep the picture natural and realistic (especially if working with hair colors), but make the photo pop. So use the editing features to lighten up shadows, bring a little brightness to the photo, etc., but don’t over-do it. Minimal edits and subtle changes are usually all you will need to enhance the photo and make it perfect.

Tip: Hold down on the image at any point during the editing process to view the original, unedited version. Use this trick to compare the before/after images and make sure you’re not taking the editing too far.

After you’ve made your photo BEAUTIFUL, click “Next” and add a caption. (Don’t forget to use hashtags in your caption!) On this screen, you have the option to “tag” anyone or any other businesses that are in your photo. You can also add a location of where the photo was taken.

To share the masterpiece you have just created, tap “Share” in the upper right-hand corner of your screen. I always like to then read back over my caption one more time, looking for typos or trying to think of any hashtags that I could add. Then, I go to my account’s page and make sure the photo looks good in the line-up of all my existing work.

Eye-catching images.

To grow your Instagram following, take and post pictures of unique things. Your feed needs to be interesting, captivating, and offer something that others don’t. Your photos should be high quality, clear, crisp, and beautiful.

Using Instagram

Portray your brand.

Your audience should get a certain “vibe” when they look through your Instagram page. They should get a feeling of who you are, what you’re about, and what you can do for them. They will instantly decide whether or not they are interested in your brand and, at that moment, make the decision of whether or not to “follow” you.

Using Instagram


Live your brand. Make it clear who you are, and you will draw the perfect audience.

We recommend using a watermark or your logo on work you’ve done. Not only does this help get your brand out there, but it prevents users from taking your image and sharing it on their own page without giving you credit! There is an app called¬†iWatermark¬†that lets you quickly and easily insert your watermark onto images.


 Follow a theme.

Using Instagram





One way to do this is by following a pattern with your posts. Look to the left to see how @bossbabe.inc uses alternating colors to create a checkerboard pattern.









Using Instagram






On the other hand, @katgaskin follows a theme by simply posting pictures that all relate to each other and flow together nicely. The high-quality tropical photos with pastel colors are beautiful together!







Using Instagram






@endotaspa is a network of day spas in Australia; their account follows a beachy teal and beige color scheme.











Another method of creating a theme on your page is to fade from one color into the next over time, as seen in @tarteyogurt’s feed below.

Using Instagram Using Instagram Using Instagram

The most important thing to remember when choosing a theme is that the theme must fit with your brand Рit must portray who you are as a business. Your brand image should be clear and consistent. People should feel a certain way when they look at your page and instantly get a good idea of your company and the company culture.

With one quick glance at your page, people will instantly decide whether your page is eye-catching, captivating, and interesting enough to them, or if it’s something they will immediately turn away from. You might only get one chance!

Keep it interesting.

Post a good variety of photos.

  • Before and after’s are always fun (make sure you get clients’ approval to post)!
  • You could also post any cool up-do’s or braided hairstyles you’ve done at your salon lately.
  • Post pictures of stylists at work.
  • Occasionally, post a good picture of any new hair products or styling tools you’ve gotten in (Don’t advertise too often).
  • Another idea is to create posts about upcoming deals, events, or promotions; simply take a picture of the flyer you are using in your shop to advertise, and post that to IG.
  • One final idea is that when you bring on new hairstylists or employees, share their photo and a little bio on IG.

Grow your following and engage with them.

It’s important to post regularly. Pick a schedule that works for you, but it’s best to post at least every few days. Make sure you tag any personal/business IG accounts that are in the photo; that way, the photos will show up on their page as well.

When you are doing your posting, take some time afterwards to respond to any comments on your photos or direct messages in your inbox. Show your fans that your IG page is a spot for them to interact with and connect with your brand.

In the salon, hairstylists can ask clients if they have an IG account and if they would personally post a picture of their new hairstyle or their experience at your salon. Ask them to tag you in it!

Contests are also a¬†great way to engage with your audience. For example, ask followers to post pictures of themselves wearing their¬†favorite summer hairstyles and use a specific, unique¬†hashtag. The winner could receive something like a $10 Gift Card to your salon and their photo be featured on your salon’s IG feed.

Get Inspired.

Looking for hair inspiration? Check out this article on SalonGuru.net¬†for an AWESOME list of inspirational hair accounts that you should probably follow ūüėČ

Using Instagram

Get started!

Capture the beauty around you,

and share it with the world.










Please leave any questions or comments in the boxes below ūüôā

Follow us on Instagram or Facebook, or for monthly beauty industry marketing tidbits delivered directly to your inbox, sign up for our Monthly E-Newsletter! <3 









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