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2017 Holiday Planning Kit

2017 Holiday Planning for Salons & Spas

2017 Holiday Planning Kit

It’s time to plan for the Holiday Season!

We know it’s not fun to think about the end of the year when Halloween is weeks away, but the Holiday Season is coming whether we like it or not. Why not be prepared to take it head on by starting your planning now?

We have taken our Holiday Planning Kit from last year and gave it a boost. Not only do you get all the great stuff from last year:

  • Planning Checklist
  • Retail Profit Worksheet (and a completed Example)
  • Event Ideas
  • Promotional Ideas
  • Promotion Timeline Excel Spreadsheet (with autofilled timeline once you enter your event or promotion date)
  • Prescription Cards
  • Employee Incentives

But you also get 18 (yes, that’s right 18!) social media images you can use on Facebook and Instagram. So what are you waiting for? Enter your email to get your 2017 Holiday Planning Kit today!

 

Using Instagram

Using Instagram

Using Instagram

Instagram.

It’s a fun, creativequickly-growing social media platform, and it’s all about the ViSuAlS! With that being said, Instagram is the PERFECT place to market your salon or day spa. People love searching the internet and browsing images looking for inspiration. It’s a great place to look to for their next crazy hair color, short pixie cut, holiday nail design, or prom up-do.

People are on Instagram. Lots of people (over 600 million monthly active users)! And they are searching… Are you there? Is your presence noticeable? How does your salon’s page rank compared to other salons’ pages?

Creating a stunning Instagram page that appeals to users and makes them want to “follow” you can be tricky. You just have to know what you’re doing 😉

It all seems so simple.

But there are some things you should know…

The app is a powerhouse.

Since its release in October 2010, Instagram has become one of the most popular photo sharing apps out there. It is now available in 25 languages and continues to grow and thrive compared to other social media apps.

Using Instagram

*(source: socialmediatoday.com)

The chart above shows the median monthly follower growth per brand (%) throughout 2016. The data clearly reveals that Instagram has been the leader in follower growth, month after month (compared to LinkedIn, Pinterest, Twitter, and Facebook).

Brand follower growth on Instagram, on average, increases 6-8% month-over-month. That is TWICE the monthly follower growth rate of LinkedIn and more than THREE times the monthly follower growth rate of Facebook, Twitter, and Pinterest (trackmaven.com).

In fact, Instagram’s active user base has more than doubled since 2014! As of December 2016, Instagram reached more than 600 million monthly active users (theverge.com).

Instagram is growing, and it’s growing quickly. With that being said, it’s crucial that you know what you’re doing on Instagram in order to make your account (and business) stand out from the rest!

The basics of Instagram.

Using Instagram

First, download the app and sign up, preferably choosing a username that is exactly like your business name (so your followers can easily search for and find you). Set your profile picture and write a short bio. Your bio should briefly explain who/what your business is and what you can do for others. As a small business owner, it is important to also include a link in your bio (for example, the link to your website, the link to your Facebook Page, or a link to information on a current promotion you are running). When links are included in individual posts, they aren’t “clickable”; therefore, you want to make sure there is an easily accessible, clickable link in your bio that your fans can look to for more information about you and your business.

Find friends by connecting to your contact list, your Facebook account, Twitter account, or by manually searching for them. Once you find and “follow” your friends, their posts will begin to show up on your “Home” page. Going forward, you are free to follow/unfollow whoever you’d like even after your account has been set up.

Keeping it safe.

Instagram does have certain rules in place that they hope will help keep the platform safe for young audiences. For instance, Instagram does not allow you to post anything “violent or pornographic.” Also, no one under age 13 is allowed to use the app. To help enforce these policies, people browsing the app have the power to “report a user” should they find their postings inappropriate.

To report a user, click the button at the top right hand corner of his/her profile and “report.”

Navigating Instagram.

With your Instagram account up and running, start playing around. The app is actually pretty easy to learn and get the hang of. (Keep in mind that you can access and browse Instagram from your computer, but you cannot add photos. The app must be used for posting.)Using Instagram

From your Home page, you are able to browse your Newsfeed (seeing posts only of those whom you follow, as well as any ads), record and post an IG Story for your followers to see (by clicking the “+” in the upper left-hand corner), or go to your Direct Messages (by tapping the delta symbol in the upper right-hand corner).

Click on the magnifying glass on the bottom banner to view the Search page. From here, you can search for keywords, users, or hashtags. (Note: Celebrity IG Stories will also be on the Search page, underneath the search bar.)

The heart icon on the bottom of the screen will take you to your account’s activity (notifications). Here, you can see who has liked and commented on your photos, as well as who has started following you.

Tapping the person-shaped icon on the bottom right-hand side will take you to Your account. From your own page, you can Add friends from your Facebook or contacts list (tap the “+” in the top left-hand corner of your screen), view IG options or adjust your settings (click the gear icon on top right), or edit your profile (button to the right of your username).

You can always click back to the “Home” icon (bottom left) to return to your newsfeed 🙂

Hashtags.

Hashtags are HUGE on Instagram, and they are a great way to play around and get familiar with Instagram if you are new to the platform. They are like keywords. Just start searching hashtags that interest you (e.g. #hairstylist, #hairsalon, #fashion, #beauty, etc.), and browse through all of the public photos that have been posted with that specific hashtag. It’s a great way to look around, get used to the app, and find some new, exciting accounts to follow!

Remember that for each picture you post on your account, you should add relevant hashtags that pertain to your business and that particular post. Choose hashtags that people are likely searching for so they can find you through them. Use both general and specific hashtags. General hashtags, like #hair, will have the potential to reach a LOT of people, but with the expansive search results, your photo might get buried in the mix. However, with a more specific hashtag, like #FrenchBraidSummerUpdo, the results will be fewer and your photo will be closer to the top of the results.

Using brands’ already-trending hashtags are another great way to get your name out there. For example, Redken uses hashtags like #redkenready and #redkenobsessed that anyone can use in their photos. Make sure to use these if you’re using redken products! Who knows… Redken might even see your photos and ask to feature them on their own page (thus having the potential to drastically increase your following) 😉

Also consider creating your own hashtag, unique to your company, that you use in all of your posts. Your unique hashtag is a way of getting creative and building your brand. It is also something that users can use in their own posts if they want to engage with you and your company.

Posting your artwork to Instagram.

To post to Instagram, tap the “Camera” tab (the “+” icon in the bottom center of the banner). Choose either an existing photo/video from your phone’s library, or take an original photo or video on the spot using Instagram’s in-app camera.

After choosing your photo/video, click “next” (upper right) and select a filter for your post (if you desire). Tapping on the same filter again will allow you to choose the intensity of that filter. Generally, you will want to adjust the filter to not be 100%. You can also further edit your photo by using the editing tools on the bottom right corner of the screen; here, you can adjust things such as: brightness, contrast, saturation, fade, vignette, etc.

Remember that if you do use filters and editing tools, it helps to use the same, or similar, techniques with every post you make. It will help keep the theme and overall appearance of your page consistent and attractive. Also, don’t go overboard with filters and editing! You want to keep the picture natural and realistic (especially if working with hair colors), but make the photo pop. So use the editing features to lighten up shadows, bring a little brightness to the photo, etc., but don’t over-do it. Minimal edits and subtle changes are usually all you will need to enhance the photo and make it perfect.

Tip: Hold down on the image at any point during the editing process to view the original, unedited version. Use this trick to compare the before/after images and make sure you’re not taking the editing too far.

After you’ve made your photo BEAUTIFUL, click “Next” and add a caption. (Don’t forget to use hashtags in your caption!) On this screen, you have the option to “tag” anyone or any other businesses that are in your photo. You can also add a location of where the photo was taken.

To share the masterpiece you have just created, tap “Share” in the upper right-hand corner of your screen. I always like to then read back over my caption one more time, looking for typos or trying to think of any hashtags that I could add. Then, I go to my account’s page and make sure the photo looks good in the line-up of all my existing work.

Eye-catching images.

To grow your Instagram following, take and post pictures of unique things. Your feed needs to be interesting, captivating, and offer something that others don’t. Your photos should be high quality, clear, crisp, and beautiful.

Using Instagram

Portray your brand.

Your audience should get a certain “vibe” when they look through your Instagram page. They should get a feeling of who you are, what you’re about, and what you can do for them. They will instantly decide whether or not they are interested in your brand and, at that moment, make the decision of whether or not to “follow” you.

Using Instagram

 *(samvilla.com)

Live your brand. Make it clear who you are, and you will draw the perfect audience.

We recommend using a watermark or your logo on work you’ve done. Not only does this help get your brand out there, but it prevents users from taking your image and sharing it on their own page without giving you credit! There is an app called iWatermark that lets you quickly and easily insert your watermark onto images.

 

 Follow a theme.

Using Instagram

 

 

 

 

One way to do this is by following a pattern with your posts. Look to the left to see how @bossbabe.inc uses alternating colors to create a checkerboard pattern.

 

 

 

 

 

 

 

 

Using Instagram

 

 

 

 

 

On the other hand, @katgaskin follows a theme by simply posting pictures that all relate to each other and flow together nicely. The high-quality tropical photos with pastel colors are beautiful together!

 

 

 

 

 

 

Using Instagram

 

 

 

 

 

@endotaspa is a network of day spas in Australia; their account follows a beachy teal and beige color scheme.

 

 

 

 

 

 

 

 

 

 

Another method of creating a theme on your page is to fade from one color into the next over time, as seen in @tarteyogurt’s feed below.

Using Instagram Using Instagram Using Instagram

The most important thing to remember when choosing a theme is that the theme must fit with your brand – it must portray who you are as a business. Your brand image should be clear and consistent. People should feel a certain way when they look at your page and instantly get a good idea of your company and the company culture.

With one quick glance at your page, people will instantly decide whether your page is eye-catching, captivating, and interesting enough to them, or if it’s something they will immediately turn away from. You might only get one chance!

Keep it interesting.

Post a good variety of photos.

  • Before and after’s are always fun (make sure you get clients’ approval to post)!
  • You could also post any cool up-do’s or braided hairstyles you’ve done at your salon lately.
  • Post pictures of stylists at work.
  • Occasionally, post a good picture of any new hair products or styling tools you’ve gotten in (Don’t advertise too often).
  • Another idea is to create posts about upcoming deals, events, or promotions; simply take a picture of the flyer you are using in your shop to advertise, and post that to IG.
  • One final idea is that when you bring on new hairstylists or employees, share their photo and a little bio on IG.

Grow your following and engage with them.

It’s important to post regularly. Pick a schedule that works for you, but it’s best to post at least every few days. Make sure you tag any personal/business IG accounts that are in the photo; that way, the photos will show up on their page as well.

When you are doing your posting, take some time afterwards to respond to any comments on your photos or direct messages in your inbox. Show your fans that your IG page is a spot for them to interact with and connect with your brand.

In the salon, hairstylists can ask clients if they have an IG account and if they would personally post a picture of their new hairstyle or their experience at your salon. Ask them to tag you in it!

Contests are also a great way to engage with your audience. For example, ask followers to post pictures of themselves wearing their favorite summer hairstyles and use a specific, unique hashtag. The winner could receive something like a $10 Gift Card to your salon and their photo be featured on your salon’s IG feed.

Get Inspired.

Looking for hair inspiration? Check out this article on SalonGuru.net for an AWESOME list of inspirational hair accounts that you should probably follow 😉

Using Instagram

Get started!

Capture the beauty around you,

and share it with the world.

 

 

 

 

 

 

 

 

 

Please leave any questions or comments in the boxes below 🙂

Follow us on Instagram or Facebook, or for monthly beauty industry marketing tidbits delivered directly to your inbox, sign up for our Monthly E-Newsletter! <3 

Mandy

 

 

 

Sources:

http://www.socialmediatoday.com/social-networks/brand-audiences-instagram-growing-twice-rate-other-platforms-report

http://www.theverge.com/2016/12/15/13960412/instagram-600m-monthly-active-users

https://trackmaven.com/blog/social-media-trend/

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